F45 Training · LRF Investments LLC

Privacy Policy

Effective April 23, 2026 · Version 1.0

Summary — The Important Things

  • We are LRF Investments LLC, a New Jersey company that operates the F45 Training North Paramus, Bogota, and Morris Plains studios.
  • We collect personal information (name, contact info, billing data, emergency contact, photos taken in classes) only to operate your Membership.
  • We do not sell your personal information. LRF Investments LLC, LRF Investments Bogota LLC, and LRF Investments Morris Plains LLC do not share mobile information with third parties or affiliates for marketing or promotional purposes — at any time, for any reason.
  • You have rights to access, correct, and delete your personal information. Contact us at the email for your studio (listed below) to exercise them.

1. Who We Are

This Privacy Policy describes how LRF Investments LLC, together with its affiliates LRF Investments Bogota LLC and LRF Investments Morris Plains LLC (collectively, "we," "us," or "the Studio"), collects, uses, and discloses personal information of members and prospective members at the F45 Training studios we operate as franchisees:

We are independently owned and operated franchisees of the F45 Training brand. We are responsible for the personal information we collect and process directly. Information collected by F45 corporate (FIT House of Brands) through their websites and mobile apps is governed by their separate F45 Training Privacy Policy.

2. Information We Collect

We collect the following categories of personal information directly from you, from your interactions with our Studio booking and payment systems (Mindbody), from body composition equipment (InBody), and from forms you complete:

CategorySpecific InformationPurpose
Identity and contact Name, date of birth, email address, mobile phone number, mailing address To create and operate your Membership account, contact you about your Membership, and verify your identity.
Emergency contact Emergency contact name, relationship, and phone number To contact in case of a medical emergency during training. Collection of emergency contact information is mandatory for all signed members.
Membership and billing Membership type, plan, contract dates, billing history, payment method on file (last four digits and card brand only — full card details are stored only by our PCI-compliant payment processor) To process your Membership Fees, send billing notifications, and maintain account history.
Health and fitness Health attestations, body composition scan data (weight, body fat percentage, muscle mass) when you choose to use the InBody scanner, attendance records To support your fitness goals, customize coaching, and confirm fitness eligibility for participation in classes.
Photographs and recordings Photos, video, or audio recordings of you taken during classes For promotional, marketing, and community purposes across our social media and other channels, as authorized by your Membership Agreement. You may opt out of being featured in promotional content by writing to your Studio.
Agreement audit data IP address, device user agent, timestamp, and digital signature captured when you sign your Membership Agreement To create a legally enforceable record of your agreement to our terms and your consents.

3. How We Use Your Information

We use the personal information we collect to:

4. SMS and Mobile Information

Mobile Information Disclosure

No mobile information collected by LRF Investments LLC, LRF Investments Bogota LLC, or LRF Investments Morris Plains LLC — including phone numbers, opt-in status, and consent records collected at any of the F45 Training studios we operate (North Paramus, Bogota, or Morris Plains) — will be shared with third parties or affiliates for marketing or promotional purposes at any time, for any reason. This policy applies to all categories of mobile data we collect.

Mobile information is used solely to operate your Membership and to send you the categories of service-related text messages described in this section.

4.1 What Text Messages You'll Receive

By providing your mobile phone number and signing your Membership Agreement, you have consented to receive service-related text messages from F45 Training (the studio you signed up at) sent through our messaging service provider (Twilio). These messages include:

These are service messages necessary to operate your Membership. They are not marketing messages.

4.2 Frequency, Rates, and Opt-Out

Message frequency varies based on your account activity (typically up to 10 service messages per week). Message and data rates may apply. You may reply HELP for assistance or STOP to opt out of service text messages at any time. Opting out may affect your ability to receive critical Membership notifications, including class cancellations, billing alerts, and schedule changes.

4.3 Marketing Text Messages (Separate Consent)

Promotional and marketing text messages — special offers, new programs, referral promotions, community events — are sent only to members who have separately opted in to marketing messages. Marketing consent is not a condition of Membership and can be withdrawn at any time by replying STOP to any promotional message.

4.4 Mobile Data Sharing — Reaffirmed

To remove any doubt: LRF Investments LLC, LRF Investments Bogota LLC, and LRF Investments Morris Plains LLC do not share, sell, rent, lease, or otherwise transfer mobile information — including your mobile phone number, the fact that you opted in to messages, your message history, or your consent records — to any third party or affiliate for marketing, promotional, lead generation, or any similar purpose. Ever. This applies regardless of which of our studios (North Paramus, Bogota, or Morris Plains) you signed up at.

The only third party that handles your mobile information is our messaging service provider (Twilio), which sends the messages on our behalf and is contractually bound to use that information solely for that purpose.

5. Sharing of Information

We share personal information only as described below. We do not sell your personal information.

6. Relationship with F45 Corporate (FIT House of Brands)

F45 Training studios are operated by independent franchisees. We — LRF Investments LLC — are the franchisee operator of the studios listed in Section 1. We are responsible for the personal information we collect from you directly at our studios and through our signing system.

F45 corporate (FIT House of Brands) operates the F45 brand website at f45training.com, the F45 mobile app, and other corporate services. Information you provide to F45 corporate through those channels is governed by the F45 Training Privacy Policy, not by this policy.

This separation matters: this policy governs our handling of your information at our studios. The corporate policy governs F45 corporate's handling of your information through their channels.

7. Cookies and Tracking

The signing page at sign.studioiq.ai uses only essential cookies necessary to operate the signing flow (for example, to maintain your signing session and prevent duplicate submissions). We do not use marketing, advertising, or third-party tracking cookies on this signing page.

Other tools we use (such as Mindbody and the F45 corporate website) may use cookies as described in their respective privacy policies.

8. Data Security

We use commercially reasonable security measures to protect your personal information, including:

No security system is perfect, and we cannot guarantee that personal information will never be disclosed in a manner inconsistent with this policy. If we discover a security incident affecting your personal information, we will notify you as required by applicable law.

9. Your Privacy Rights

Depending on your state of residence, you may have the right to:

To exercise any of these rights, contact your Studio at the email address listed in Section 12. We will respond within 30 days. We may need to verify your identity before honoring your request.

We will not discriminate against you for exercising any of these rights.

10. Children Under 16

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16 without parental or legal guardian consent. Individuals under 16 are prohibited from taking F45 Training classes without prior approval from Studio management, which requires a fitness assessment and signed parental or legal guardian consent.

If you believe we have inadvertently collected personal information from a child under 16, please contact your Studio immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The version date at the top of this policy will be updated whenever changes are made. We will notify members of material changes by email or text message. Continued use of our services after a change becomes effective constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact your Studio:

StudioEmailPhone
F45 Training North Paramus
556 NJ-17, Paramus, NJ 07652
northparamus@f45training.com (201) 345-0272
F45 Training Bogota
1000 W Fort Lee Rd, Suite 3, Bogota, NJ 07603
bogota@f45training.com (201) 345-0821
F45 Training Morris Plains
1767 NJ-10, Morris Plains, NJ 07950
morrisplains@f45training.com (973) 577-2585

For corporate or franchise-system level privacy questions outside the scope of our studios, please contact F45 corporate at f45training.com/privacy-policy.